Introduction to ContactPigeon CDP

ContactPigeon's CDP offers a centralized hub for gathering, analyzing, and leveraging customer data effectively. By consolidating information from various sources, such as website interactions, email engagement, and more, you gain a comprehensive understanding of your audience.

But the benefits don't end there. With ContactPigeon's CDP, you can dive deep into your data using powerful analytics tools. Segmenting your audience with precision enables you to deliver personalized experiences in customer communications, journey orchestration, and targeted advertising.

So, say goodbye to fragmented data and disjointed marketing efforts. ContactPigeon's CDP empowers your business to streamline processes, enhance efficiency, and drive meaningful results.

This section of our Knowledge Base helps users discover how you can unleash the full potential of your customer data with ContactPigeon.

What is ContactPigon CDP?

A Customer Data Platform (CDP) is the nerve center of modern marketing efforts. It's a unified system that gathers data from various sources, such as websites, marketing campaigns, ERP/CRM systems, and other sources, to create a comprehensive view of the customers. This holistic understanding enables businesses to deliver personalized experiences across multiple channels, from email campaigns to website interactions, ultimately fostering stronger relationships and driving growth.

ContactPigeon's Customer Data Platform (CDP) is a pivotal tool for businesses striving for seamless omnichannel operations. Native data collected through ContactPigeon are centralized in BigQuery (cloud data warehouse), which enables actionable insights and analytics using a business intelligence tool (Looker BI).

Understanding BI Dashboard

ContactPigeon CDP has pre-built dashboards covering all of the standard metrics that retailers would track for web analytics, audience insights & RFM, campaign effectiveness, ecommerce outputs, and foot traffic. Users can use the dashboards as is, or use them as a template for further customization using Looker Explore.

Below are the pre-built dashboards covered in our BI:

• eCommerce Overview: This dashboard centers around crucial business and commercial performance indicators, offering business owners and managers a swift overview of their business performance within user-defined time periods.
• Ad Hoc Campaigns: This dashboard provides insights into the commercial and marketing performance metrics of all mass campaigns sent via ContactPigeon, irrespective of the communication channel (Email, Push Notification, SMS/Viber, etc.).
• Automated Campaigns: This dashboard corresponds with Ad Hoc Campaigns and consolidates all commercial and marketing KPIs for automated campaigns, irrespective of the communication channel.
• Audiences: The Audiences Dashboard provides views into your audience and segmented lists. You can gain insights regarding user acquisition, contact growth, and commercial performance.
• Web Analytics: Web Analytics Dashboard reveals crucial insights into web traffic and user interactions with your website.
• Foot Traffic: This dashboard analyzes foot traffic data, enabling you to make informed decisions about physical store locations and marketing efforts.
• RFM: The RFM (Recency, Frequency, Monetary) analytics uses statistical AI models to group your customers into relevant segments based on similar behaviors. This helps you to identify high-value customers and tailor your marketing strategies accordingly.