How to set up a cart abandonment campaign
Step 1. Create the scenario
From the left side menu options, select Ecommerce > Product Suggestions
Step 2. Select Abandoned cart reminder and click Continue
Step 3. Set the time period
Type the timeframe on the " Not older than (days)" and the "Not sooner than (days)" field box. Then click Next Step
Edit the description of the scenario and click Generate code. The scenario code will appear.
Step 4: Insert the code to a dynamic campaign
Now that you have generated the code you can move on to the creation of the template of the abandoned cart email.
Create a new campaign as you learned at Build a new campaign article. Start modifying your template with the editor in order to have a layout of your choice (e.g. images, logos, text)
Then, you should Insert a Product Grid on the body of the email in order to identify the products from the abandoned cart, by dragging and dropping from the elements on the right.
- Select how many columns and rows you want
- Activate the scenario box (there is a dropdown menu where you can find the scenario you have created in the previous step)
- Select the scenario you want and click Next
Then you can change the settings for the product template. You can change the color of the title,
Now the table is ready and looks like this. When you are done with the rest of designing click Save & Continue.
For test reasons but also because you will need it when setting the automation, send the campaign to your own email.
Step 5. Set up the automation campaign
From the left side menu options, select Automation> New Automation
Create the automation
- Type the name and the description of the automation
- Click on the Ecommerce button. Then, add the trigger "added a product in the cart"
- Αdd a Delay to identify after how much time the automation will be triggered
Click the button "Use an existing email"
Then, from the pop-up window select the Campaign you created previously. In the drop-down menu, you will find all your Sent Campaigns. Remember this campaign should always be created in advance or before the creation of your Automation.
Then, click the Ecommerce tab in order to set up the conditions. You can exclude recipients from the automation if they have completed finally their order within the timeframe you have set.
It is mandatory to first set the minutes of inactivity and then select the option you need.
Now click Activate and the automation will be active!