How to set up a cart abandonment campaign
Step 1. Create the scenario
From the left side menu options, select eCommerce > Product Suggestions
Step 2. Select Abandoned cart reminder and click Continue
Step 3. Set the time period
Type the timeframe on the "Not older than (days)" and the "Not sooner than (days)" field box. Then click Next Step
Edit the description of the scenario and click Generate code. The scenario code will appear.
Step 4: Insert the code into a dynamic campaign
Now that you have generated the code, you can move on to the creation of the template for the abandoned cart email.
Create a new campaign as you learned in the Build a new campaign article. Start modifying your template with the editor in order to have a layout of your choice (e.g. images, logos, text)
Then, you should insert a Product Grid on the body of the email in order to identify the products from the abandoned cart, by dragging and dropping from the elements on the right.
- Select how many columns and rows you want
- Activate the scenario box (there is a dropdown menu where you can find the scenario you have created in the previous step)
- Select the scenario you want and click Next
Then you can change the settings for the product template. You can modify the color of the title,
Now the table is ready and looks like this. When you are done with the rest of the design, click Save & Continue.
For test reasons but also because you will need it when setting the automation, send the campaign to your email.
Step 5. Set up the automation campaign
From the left side menu, select Automation > New Whiteboard Flow (Beta)
Create the automation
Type the name and the description of the automation in the fields "Short name" and "Description" to easily identify your automation later.
From the "Starting Trigger" section, select the trigger "Ecommerce" and drag and drop it into the white space.
Click on the blue "Ecommerce" element, and select "added a product in the cart" from the drop-down menu.
Then, click on the pink "Go to Then" element, and select the eCommerce tab to set up the conditions.
→ Firstly, it is mandatory to set the minutes of inactivity and then type the option you need, for example, 30 minutes.
→ Secondly, to exclude from the automation the visitors who have already completed an order within the timeframe you have set, select the first box as shown below.
→ Lastly, fill in the field "Do not execute this automation if the visitor has visited a URL that contains ......... within the last ......... minutes", the success URL, and the timeframe you need.
For example, in our imaginary e-shop, the success URL contains the words "finishorder", so if a customer has purchased something in the last 40 minutes, they will not receive the cart abandonment automation that we are building.
Then, go to the "Autoresponse message" tab to set up the Suppression list options. The suppression list excludes contacts from receiving the same messages multiple times. In the cart abandonment automation, we want our subscribers to receive this reminder again, as long as we don't spam them.
So from the drop-down menu, select "Remove from suppression list after the selected number of days", and type the timeframe of your choosing.
In the same tab, choose the email campaign with the scenario you have already built by clicking "Use an existing message".
From the pop-up window, choose the campaign you previously created. In the drop-down menu, you will find all your Sent Campaigns.
This campaign should always be designed in advance or before the creation of your Automation.
Once you have set up the conditions of your browse abandonment automation, click on the "<<<Back to flow designer" icon.
Connect the two elements with the arrow, and press Save.
Now, launch your automation by clicking Activate.