How to create a browse abandonment reminder campaign

Step 1. Create the product suggestion scenario

From the left side menu options, select  Ecommerce > Product Suggestions

Step 2. Select "Browse abandonment reminder" and click Continue

What is a product suggestion scenario?

In ContactPigeon, a scenario is a set of conditional filters on products specific to a customer (or contact). It is often used within the email campaign's product grid, to display relevant product recommendations to the recipient.

Step 3. Set the time period

Type the timeframe on the "Not older than (days)" and the "Not sooner than (days)" field box. You can also filter the number of visits by filling the "How much is N?" field box. We suggest a minimum of twice in order for the customer to be deemed interested in the specific product.

In the example below, the browse abandonment reminder scenario will select products viewed at least twice in the period between 7 and 60 days.

Then click Next Step.

Edit the description of the scenario and click  Generate code. The scenario code will appear.

Step 4: Insert the code in to an email  campaign

Now that you have generated the code you can move on to the creation of the template of the browse abandonment email. 

Create a new campaign as you learned at Build a new campaign article. Start modifying your template with the editor in order to have a layout of your choice (e.g. images, logos, text)

Then, you should Insert a  Product Grid on the body of the email in order to identify the products from the browse abandonment by dragging and  dropping  from the elements on the right.

1

Select how many columns and rows you want 

2

Activate the scenario box (there is a  drop-down  menu where you can find the scenario you have created in the previous step)

3

Select the scenario you want and click  Next

Then you can change the settings for the product template. You can change the color of the title,  price  and the CTA button, you can type a CTA text of your choice as well as you can hide or show the product button and product price.

Now the table is ready and looks like this. When you are done with the rest of designing click  Save & Continue. 

For test reasons but also because you will need it when setting the automation, send the campaing to your own email.

Step 5. Set up the automation campaign

Now you will need to set up the automation trigger for the email campaign. In this case, whenever the browse abandonment takes place.

From the left side menu options, select   Automation> New Automation

Create the automation 

1

Type the name and the description of the automation

2

Click on the  Ecommerce button. Then, add the trigger  "Website On page" and type in the product code (sku) field an asterisk (*). The asterisk means that someone visited at least 1 product.

3

Αdd a time  Delay to identify the time lag between abandonment and when the campaign will be sent. We suggest anywhere between 4 to 24 hours to send your first abandonment message. 

4

Add  the Condition check "based on date". With this filter, you'll exclude from the automation people who actually made a purchase during the timeframe you have set (e.g. 1 hour). That will prevent you from spamming your subscribers.

Then, you choose the email-scenario you have built by clicking "Use an existing email"

From the pop-up window select the Campaign you created previously. In the drop down menu you will find all your Sent Campaigns. Remember this campaign should always be created in advance or before the creation of your Automation.