How to create a browse abandonment reminder campaign

Step 1. Create the product suggestion scenario

From the left side menu options, select eCommerce > Product Suggestions

Step 2. Select "Browse abandonment reminder" and click Continue

What is a product suggestion scenario?

In ContactPigeon, a scenario is a set of conditional filters on products specific to a customer (or contact). It is often used within the email campaign's product grid, to display relevant product recommendations to the recipient.

Step 3. Set the time period

Type the timeframe on the "Not older than (days)" and the "Not sooner than (days)" field box. You can also filter the number of visits by filling in the "How much is N?" field box. We suggest a minimum of twice in order for the customer to be deemed interested in the specific product.

In the example below, the browse abandonment reminder scenario will select products viewed at least twice in the period between 7 and 60 days.

Then click Next Step.

Edit the description of the scenario and click Generate code. The scenario code will appear.

Step 4: Insert the code in to an email campaign

Now that you have generated the code you can move on to the creation of the template of the browse abandonment email.

Create a new campaign as you learned in the Build a new campaign article. Start modifying your template with the editor in order to have a layout of your choice (e.g. images, logos, text)

Then, you should Insert a Product Grid on the body of the email in order to identify the products from the browse abandonment by dragging and dropping from the elements on the right.

1: Select how many columns and rows you want
2: Activate the scenario box (there is a drop-down menu where you can find the scenario you have created in the previous step)
3: Select the scenario you want and click Next

Then you can change the settings for the product template. You can change the color of the title, price and the CTA button, you can type a CTA text of your choice as well as you can hide or show the product button and product price.

Now the table is ready and looks like this. When you are done with the rest of the designing click Save & Continue.

For test reasons but also because you will need it when setting the automation, send the campaign to your email.

Step 5. Set up the automation campaign

Now you will need to set up the automation trigger for the email campaign. In this case, whenever the browse abandonment takes place.

From the left side menu, select Automation > New Whiteboard Flow (Beta)

Create the automation

Type the name and the description of the automation in the fields "Short name" and "Description" to easily identify your automation later.

From the "Starting Trigger" section, drag and drop the trigger "On pageview" into the white space.

Click on the blue "on pageview" element, select "product code (sku)", and "is" from the drop-down menus. Then type an asterisk (*) in the last field. The asterisk means that someone visited at least 1 product.

Click on the pink "Go to Then" element, and select the eCommerce tab to set up the conditions.

→ Firstly, it is mandatory to set the minutes of inactivity and then type the option you need, for example, 120 minutes.

→ Secondly, to exclude visitors who have both completed an order and added a product to their cart within the timeframe you have set, select both boxes as shown below.

→ Lastly, fill in the field "Do not execute this automation if the visitor has visited a URL that contains ........... within the last .......... minutes", the success URL, and the timeframe you need.

For example, in our imaginary e-shop, the success URL contains the words "finishorder", so if a customer has made a purchase in the last 140 minutes, they will not receive the browse abandonment automation that we are building.

Then, go to the "Autoresponse message" tab to set up the Suppression list options. The suppression list excludes contacts from receiving the same messages multiple times. In the browse abandonment automation, we want our subscribers to receive this reminder again, as long as we don't spam them.

So from the drop-down menu, select "Remove from suppression list after the selected number of days", and type the timeframe of your choosing.

In the same tab, choose the email campaign with the scenario you have already built by clicking "Use an existing email".

From the pop-up window select the Campaign you previously created. In the drop-down menu, you will find all your Sent Campaigns.

Remember!

This campaign should always be created in advance or before the creation of your Automation.

Once you have set up the conditions of your browse abandonment automation, click on the "<<<Back to flow designer" icon.

Connect the two elements with the arrow, and press Save.

Launch your automation by clicking Activate.