What is a segmentation and how it differs from a list

Overview:

Our Contact Segmentation tool allows you to categorize further your contact database. You can create segments defined by conditions such as:

  • demographics
  • shopping behavior
  • website behavior
  • email behavior

The information is gathered from two sources. For demographics, it can be retrieved from the initial contact lists you uploaded or from various sign-up forms.

If you have added the ContactPigeon tag, then data for your subscribers such as shopping or website behavior, are automatically gathered and processed.

What is it used for?

Segments can help you with a variety of marketing activities. When you set the criteria for creating a segmentation, this list will be automatically updated. You can then use these contacts for sending specific triggered emails according to different scenarios.

Some of the typical segmentations for e-commerce are:

Loyal Customers: Customers who have completed a certain amount of purchases during a period e.g. 10+order within the last 180 days

Lapsed Customers: Customers that ordered in the past but didn’t return to e-shop e.g. 1 order 90 days ago.

VIP customers: Customers who have reached a certain amount of purchases e.g. total orders are more than 1000€

Inactive subscribers: Subscribers that don’t engage with our emails e.g. contacts that haven’t opened the last 10 newsletters.

New customers: Subscribers that completed the first purchase.

How is a list different than a segment?

The typical list contains fixed information about contacts e.g. email, name, address etc. These lists are updated when the user chooses to sing in, usually by filling a form. Also, it can be updated manually by uploading new contacts from another file.

On the other hand, a segmentation list updates automatically when a contact performs a certain action, according to the criteria we have set. In that respect, users can't opt out for this segmented list.

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