What is a segmentation and how it differs from a list?
Our Segmentation tool allows you to categorize further your contact database. You can create segments defined by conditions such as:
- demographics
- shopping behavior
- website behavior
- campaign behavior
The information is gathered from two sources. For demographics, it can be retrieved from the initial contact lists you uploaded or from various sign-up forms.
If you have added the ContactPigeon tag, then web behavior data such as page viewed, product added to cart, last campaign interactions are automatically gathered and processed.
How is a list different than a segment?
Typically a segment (or segmented list) refers to a group of contact that matches a specific set of segmentation rules you have defined when you built the segmentation. A segmented are updated automatically on a set frequency (rule-based) so the list is dynamic and up to date. You can also update the segmentation rules to change the contacts within the list.
The standard list, on the other hand, is static. These lists are often used to capture user signups, or manually defined based on an upload file.
What segmentation used for?
Segments can help you with a variety of marketing activities. When you set the criteria for creating a segmentation, this list will be automatically updated. You can then use these contacts for sending specific triggered emails according to different scenarios.
Some of the typical segmentation for e-commerce are:
Loyal Customers: Customers who have completed a certain amount of purchases during a period e.g. 10+order within the last 180 days
Lapsed Customers: Customers that ordered in the past but didn’t return to e-shop e.g. 1 order 90 days ago.
VIP customers: Customers who have reached a certain amount of purchases e.g. total orders are more than 1000€
Inactive subscribers: Subscribers that don’t engage with our emails e.g. contacts that haven’t opened the last 10 newsletters.
New customers: Subscribers that completed the first purchase.