What's the difference between CDP and Google Analytics?

CDP is similar to the information included in GA4 . There are 2 fundamental advantages that comes with CDP: 

  • GA4 cannot by design include First Party Data, means user data. CDP consolidates all cookie, device and user data, includes them under one 360o unified customer profile
  • GA4 is sampling your data. CDP provides 100% of the available data for analysis.

Still need help? Contact Us Contact Us