What is the difference between CDP & Channel effectivessness?

Why is it incorrect to compare the results we have within the platform with those in the CDP?

The CDP tracks Sent messages, while the platform tracks Recipients. So, if a message is sent to a customer three times, the CDP will count it three times, whereas the platform will count it once, recognizing it by the unique customer ID.

Therefore, it’s not appropriate to compare these, as the data recorded in each system is different. These are two separate dashboards.

A custom dashboard can be created to display data in the CDP in the same way as on the platform, based on recipients.