Statistics for Push notifications

In the statistics of Push notifications:

• Recipients: The recipients of the notification.
• Delivered: Google has accepted the notifications and will deliver them.
• View: The user has "opened" the notifications; Google has indeed delivered them and loaded our tracking.
• Click: The user clicked on the notification. We track the Click made on the image or the button of the Push notification.
• Delivered at provider: The web push was delivered, but we do not yet know if it was displayed.
• Confirmed opened: This includes both the clicked and not clicked notifications. Confirmed viewed by the customer.
• Unreachable: These are all the devices to which the Push notification could not be delivered.
• Orders: The purchases made through the Push notification. The user clicked and placed the order within 6 hours (they should not have clicked from elsewhere in the meantime).
• Revenue: The amount of purchases resulting from the orders placed through the Push notification. This is the final total value, including VAT, shipping, and any discounts.

Recipients refer to the unique devices, while Delivered indicates how many times the push notification has been delivered in total.

In the Launch URL of Push Notifications, we must add the URL of the SITE for it to work correctly! If we add a shortened URL or a URL that redirects, the UTM parameters will not work, and generally, nothing will function correctly! As a result, purchases will not be recorded, neither by us nor in the analytics.

In general, if instead of the site URL they use either a shortener or a redirecting URL, we are not responsible for not capturing an order, if a 404 error occurs, etc.

When a push notification is in the Notification center, it counts as delivered in our statistics (not as opened). However, it is very important to note that the tracking pixel we have added to the notifications to measure opens is often rejected by browsers. Therefore, the actual opens are higher than what is ultimately recorded. This is why we should not treat it as an absolute number but as an index for comparing campaigns against each other.