How to create and send an email campaign
In this article, you'll learn how to create, test and send a campaign from scratch using our Drag & Drop Editor in ContactPigeon.
To create and send a new campaign, you will need the following inputs:
- Consider the type of campaign you would like to build
- Corresponding text and graphics for the campaign
- Contact list of your target recipients
When you have the above ready, let's dive in.
Design a Campaign
Step 1. From the left side menu options, select Campaigns &SMS > New Campaign.
Step 2. Enter the campaign subject line, sender name & email, and internal name for the campaign.
- Subject line - This is the first text your recipient will see, so make it appealing. To personalize your email subject with the recipient's first, last name or email, select the corresponding option from "Insert personalization" drop down.
- Sender name and email - How the sender name will appear to your recipients. The email address is the default one, based on your account profile. To add additional sender email addresses send a request to email@example.com.
- Internal name - Descriptive name for the campaign for internal reference. Since this will not be visible to your recipients, you can use this field to indicate various version of the email (e.g., for A/B testing) or log any other information.
- Campaign folder - The campaign folder is used for grouping campaigns. By indicating a specific folder name here, this campaign will be automatically categorized there after you send it. If you don't indicate a Campaign folder, it will be added to a generic default folder.
- Google UTM - When this option is enabled, ContactPigeon will append descriptive UTM parameter to all links in your campaign. If you have Google Analytics configured for your website, you will then be able to track click-through activity from your campaign in Google Analytics.
Step 3. Click "Yes, go to next step" to move to Content. In this section, you can select the template layout for your campaign. You can choose a template from the "Cool Templates Gallery"
You can choose one from our "Basic Templates".
Alternatively, if you have an existing campaign in HTML format, you can directly import the code via the "HTML code" tab. The following step will cover how to create a campaign using our Drag & Drop Editor after selecting a base template.
Step 4. Once you have selected a template, customize your campaign design by dragging and dropping elements into the template.
- Email body - This is a preview content of your email.
- Usable elements - Each box in this section represents an element which you can directly select and drag into the email body. These elements allow you to fully customize the campaign email such as text, images, products from your catalog, etc.
- Email design - Here you can style the overall look and feel of your email including - standard fonts, colors, line height.
- Preview - Preview how your email will look in tablet (pc) and mobile format.
- Save & Continue - Remember to save your campaign design before leaving this page.
Step 5. Select recipients for your campaign by checking the corresponding contact lists.
- Select one or more contact lists as email recipients.
- If multiple lists are selected, you can indicate whether if a contact needs to be in all selected list in order to receive the campaign (YES) or the contact can be on either list (NO).
- Check to receive a copy of the campaign when it's sent.
- If there are contacts you'd wish to exclude for the campaign (e.g., those who indicated not to be contacted), you can select the list within Negative lists
- Verify the total number of campaign recipients after all selection.
- Move to next step - Delivery.
Step 6. Review your campaign one more time before delivery.
- Verify the subject, sender info, and recipients.
- To send a test email, enter your email under the "Single recipient's email" and click "Sent a test". You will receive the test email in a few minutes.
- Click on "Schedule Delivery" to move to the final step.
Step 7. Set send timing. Set when you would like the campaign to be delivered. The default selection is "Send it now" for which the campaign will be sent immediately.
To schedule your campaign for a future time, check "Schedule it for the following time" option. This enables a date and time fields for you to set exactly when the email will be delivered. Select the day, month, year, hour and minute.
To enable a second chance booster. With this feature, ContactPigeon will re-send the same content with a different subject to non-openers or non-clickers automatically. Pick how many hours after the original send out and boost your open rate.
You can also opt for ContactPigeon to optimize send time. Optimize send uses the predictive capability aimed to maximize campaign open rate. The email will be sent to each recipient based on the distinct time patterns he (she) has opened past campaigns. For new subscribers, the delivery time is calculated based on the general population pattern of the time zone. From the time you've set the campaign to be delivered (now or scheduled date), the campaign will be delivered within the next 24-hour period.
Finally, click "SEND" to confirm your campaign delivery. Hurrah, you're all set!