Dashboard: Web Analytics
The Web Analytics Dashboard is a powerful tool revealing crucial insights into web traffic and user interactions with your website. This dashboard, akin to GA4, stands out with ContactPigeon CDP's unique advantages:
- Inclusion of First Party Data: Unlike GA4's design limitations, ContactPigeon CDP consolidates all cookie, device, and user data, creating a unified 360-degree customer profile.
- Non-Sampling Data: While GA4 samples your data, ContactPigeon CDP provides a comprehensive analysis by utilizing 100% of available data.
Overview KPIs
Delve into the fundamental Key Performance Indicators (KPIs) that offer a holistic view of web traffic and audience engagement:
- Sessions: Total number of visits, irrespective of the device used by the user.
- Unique Users: The count of distinct users visiting your website during the selected time period.
- Added to Cart: Total cart additions recorded within the specified period.
- Known Users: The number of users recognized by ContactPigeon, identified by an associated email address.
- Purchased: The count of completed purchases during the specified timeframe.
